Connected Brand Experiences

In a world where consumers’ time and attention is more precious than ever, it is more important than ever to treat every touchpoint as special.

The media landscape has shifted, consumers are calling the shots on how they want to interact with brands.

It’s a brave new world out there for brands seeking to build meaningful connections with their customers – and for those who don’t fully embrace it, it’s a world in which it’s all too easy to get left behind. Over the last decade, we’ve witnessed a revolution in the way that brands and their customers interact. In a far cry from the glory days of the Mad Men era when silver-tongued ad men controlled commerce, spruiking their propaganda to a captive audience, today the power has well and truly shifted in favour of the consumer.

Connected, sophisticated and empowered, they are now the ones in control – tweeting, double-screening and fast-forwarding their way through their hectic daily lives as brands clamour after them, cap-in-hand, hoping to capture their undivided attention for just a brief moment. In this competitive, frenetic environment, it’s easy for your message to get overlooked. And with so many diverse mediums through which to tell your story, it’s no surprise that brands become disparate and fragmented, losing both their narrative thread and their consumers in the process.

We believe in telling one story, many ways.

Of course, it doesn’t have to be this way.

Undoubtedly, different platforms require different approaches, but it’s still possible to present a unified, coherent vision and build meaningful relationships with your consumers across multiple platforms – without losing sight of what you stand for as a brand.

We believe in telling one story, many ways. We believe an interconnected world requires interconnected brand experiences. And above all, we believe in adopting new ways of thinking for a world that’s working in new ways. Are you ready to join the revolution?

Redbull

Delivering cut through to trade press with an innovative launch invite to the Red Bull V8 Supercar launch.

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James Hardie Pipekit

Helping James Hardie deliver online engagement, customer conversion and brand loyalty through an innovative online platform.

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