There’s a particular theory we’re fervent believers in at JSAcreative: that the simplest answer is usually the right one.
Better known by beardy philosophy students as Occam’s razor it’s based on the notion that simplicity equals perfection. The simpler the solution – and the less steps taken to get there – the better. It’s the premise on which humanity has based its investigations into our world since time began. From Aristotle to Einstein, great minds have returned time and again to the principle of simplification in order to enrich our understanding, create efficiencies and oil the wheels of progress.
Surprising, then, that so few businesses today make use of this tried and tested rule of thumb when communicating with their clients and customers. In a world where there’s so much being said, to so many people, via an ever-evolving cacophony of channels and mediums, it stands to reason that those who simplify their message and method are the ones most likely to succeed. Today’s connected, in control audience has neither the time or inclination to decode ill-conceived communications or tolerate disjointed experiences. Make it hard and you’ll lose them. Make it simple and they’ll keep coming back.