Small businesses do just fine with the personable website and business card combo, as do large corporations with strong, loyal followings, and some companies in the middle might even find an app surplus to their requirements, especially those boasting a well-made website. After all, the web is still a perfectly adequate platform for conveying information to current and potential customers. The consideration for everyone else is whether the constant progression and immediacy of digital media has created an app-sized void. Your unborn app might be the perfect addition to the business when: 

You have the money

Innovation costs, as does technology, and there’s little joy in developing something that won’t stand up to consumers’ judgment or stand up to the competition. There are plenty of ways to build an app, ranging from the most expensive option of paying a software company to build it, to the cheapest option of partnering with a developer. Whichever way you go, money is the common denominator.

There’s an opportunity to improve a process for consumers

An app with the ability to simplify or even automate mundane daily tasks is an asset, to consumers and to business. Uber is making a killing delivering food to consumers through UberEATS because it prevents the consumer from having to drive into a store, order food, wait twenty minutes to pick it up, and drive home again. If an app can make a process simpler, easier, or better for your customers, it’s worth a second thought.

Your competition is doing it

Competition is fierce and the digital landscape has only intensified the pressure to measure up. Take online banking as an example – when ANZ launched Australia’s first mobile banking app, it created an instantaneous hole in the other banks’ metaphorical buckets. For the loyal, habitual customers of Australia’s banks, apps are replacing the need for Google search and providing new functionality, making the humble app-sized void a silent killer.

You want more interaction

Whether you have regular updates to share with the world or you’re looking to simplify the process of receiving their feedback, apps are your friends. Whenever someone posts on your Facebook feed, you know straight away, and the same idea applies when it comes to developing an app. If you know your customers want information in real time without having to re-enter their password, an app might win you some brownie points, as well as increasing their daily interactions with your brand.

You want to increase brand loyalty

Loyalty goes beyond the big banks, and when you throw a solid product together with a well-made app, world domination may ensue. Look at fitness guru and social media influencer Kayla Itsines – she created an app to deliver her fitness program, offered a free trial period of a month followed by the credit card details page, and grew her empire substantially in the process. The effort of downloading the app itself implies some loyalty, but appearing on the homepage of your customers’ smartphones can’t be a bad thing.

The internet is a powerful thing. So is a well created app. A combination of both has the potential to make your brand a leading competitor, as long as you’re prepared to cover the costs. If you’re looking for advice on creating an app, or bumping up your web conversions without one, give us a call or send us an email.