Digital Marketing

Digital Marketing

From Search Engine Optimisation, Search Engine Marketing, Conversion Rate Optimisation and Social Media, we'll fine tune and keep you performing at your best, making heads turn along the way.

Search Engine Optimisation (SEO)

Everyone wants to be found. When it comes to Search Engine Optimisation, we go beyond the typical 15 minutes of fame, giving brands the complete star treatment online – putting them in the limelight for the long run. From refined keyword research to strategically crafting valuable content and building links, we won’t just drive traffic to your site, we’ll keep them there and guide them to the point of conversion.

  • Technical audits and on-site optimisation
  • Local SEO
  • Content creation and curation of existing content
  • Link building strategies
  • Detailed analytics and insights reporting
screenshots of the carinity website

Search Engine Marketing (SEM)

Whether you’re a new brand wanting to make a strong first impression or a more established one hoping to edge out the competition; with our Search Engine Marketing team at the wheel, we’ll help put you in the fast lane to reaching your marketing objectives. With a primary focus on Google Ads, we’ll help maximise your spend to ensure it goes further. While we’re happy to drive, we want to bring you along on the journey, and will work alongside you to ensure opportunities are realised and any questions you have are answered.

  • Account setup
  • Ongoing management
  • Conversion rate optimisation
  • Detailed monthly reporting

Conversion Rate Optimisation (CRO)

Regardless of whether your audience visits you via a website, an app or another digital experience (or a combination of any of these), we feel safe in assuming that you want them to go beyond just dropping in – you want them to engage and convert. Whether that be by hitting submit on a contact form, picking up the phone, downloading a pdf or making a purchase – we’ll look at how users are engaging and if things could be going more smoothly. We’ll observe, test and measure different variations of that path to your goal, moving things around, making them brighter, darker, bigger – and we’ll back it up with data each step of the way.

  • A/B testing
  • Investigating analytics
  • User testing and research
  • Detailed, jargon free reporting
JSA team members in meeting room having a conversation

Social Media

Whether you’re looking to run a social media campaign in the short term, or need a long term plan of attack for engaging a number of audiences across a range of social channels – we can help. We’ll get to the bottom of what to say, who to say it to, and how often you can say it without driving them mad. We’ll help you do what social media is intended to do – bring people closer and keep them coming back for more – but not in a creepy way.

  • Social media advertising campaigns
  • Social strategies
  • Content strategies
  • Content calendars
Facebook Carousel Ad on mobile