Whether you are the new kid on the block, wanting a complete makeover or just need some tender love and care, you are in capable hands. We’ve been creating, transforming and strengthening brands for over 20 years, becoming the trusted guardians for some of Queensland’s most recognised and well loved brands along the way.
We’ll collaborate with you to uncover what it is that makes you stand out from the pack and make sure that it resonates with your desired audience, whoever they might be.
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Brands are a promise. It is a declaration of the unique value that you are offering and rewarding a targeted audience. Brands require a strategic underpinning and methodological rigour to insure a perfect fit and optimal delivery of a branded message.
Brands used to be owned by the Marketing Department. Then HR wanted to get involved… Now brands are owned by your public. Any product issued, service offered, or undertaking made will be scrutinised against the value promised by your brand. Your brand becomes the lense through which your offering is reviewed, the value against which your offering is assessed and compared against competitive offerings in the market.
Structuring the ‘value’ of complex offerings in the market is difficult. The role of a brand and messaging architecture is to make this simple for your target market to recognise, understand and action! Calculating, creating and maintaining the relationship between branded offerings in a brand portfolio requires constant attention against changes in the competitive landscape and uncertainties in the marketplace.
Projecting your corporate values to your staff and internal stakeholders through branded internal communication is the essence of ‘Internal Branding’. Developing your organisational brand for internal audiences of your staff and stakeholders is an essential step in becoming an employer of choice. Aligning coporate values in internal marketing helps to create your own distinct brand culture, and positively impacts employee and stakeholders values and behaviours.
