It’s beginning to look a lot like Christmas, and not just because of the scorching heat, Christmas light displays and terrible Christmas sweaters.
It’s around this time of year that we start to see some truly engaging festive advertising that is guaranteed to make the grinch in any of us feel warm and fuzzy.
So to help get you in the Christmas spirit, we’ve rounded up some of our favourite campaigns from Christmas past and present that have tapped into the seasonal festivities across print, television and outdoor.
Let’s be honest, we’ve all created a cringeworthy Spotify playlist that we wouldn’t be caught dead listening to – but for those that work behind the scenes for the music streaming platform, those cringeworthy playlist names and embarrassing listening habits are a gift wrapped in gold.
While not a Christmas campaign per say – Spotify’s end of year campaign ‘2018 Goals’ makes the list for tapping into the collective feelings of optimism that we get around the Christmas/new year period of ‘starting a-fresh’ and looking back at all the things we have accomplished in the last 365 days. By tapping into rich data taken from listeners, Spotify have used this as segue into some tongue in cheek goals for 2018 – examples of which can be seen below:
What these outdoor ads do well in light of the spirit of Christmas and New Year’s is to bring us all together, highlighting our cringeworthy listening habits as a global society, and revealing that no matter how different our backgrounds may be, we can still share similar tastes in music.
When we think about buying Christmas presents, it’s fair to say that Officeworks isn’t the first pit-stop that springs to mind; but their latest Christmas campaign is likely to pull a lot of gift shoppers on side. The 60 second TVC explores how a gift is more than just the object itself – it’s the potential the gift brings to change someone’s day to day life and bring joy. Officeworks lets the viewer know that there’s more to every gift from Officeworks, and the results are heartwarming for a brand that typically specializes in office stationary.
It wouldn’t be Christmas without food, so it’s only fair that we include the advertising efforts of a supermarket on this list. Budget supermarket, Aldi has become known for their brand positioning – ‘Good Different’ and that’s exactly what their Christmas spot delivers; it works well as a result of being so different to what you’d typically expect from a supermarket ad.
The TVC plays out like a trailer for a cricket promo, following the story of a man who is obsessed about winning at backyard cricket (a staple event for Christmas) with his dedication to the game spanning 40 years. The story goes beyond the food, delivering its true intent through the tagline ‘The More the Merrier’. With the man’s success as a low key backyard cricket champion, the ad shows the crowd growing and ultimately celebrates the ‘drop ins’ you get on Christmas, with Aldi responsible for handling the ever expanding spread of food.
At JSA, we love to keep things simple and as such, we love it when we see simple designs that leave a massive impact. One ad that stood out to us that’s been doing the rounds online is this one from Belgian brewing company, Anheuser-Busch InBev:
Take a look again in-case you missed it.
The simple, yet powerful use of the beer’s head and foam spilling over the edge of the glass creates a subtle christmas hat that marries the brand to the festivities without being in any way over the top. This can be a real struggle for some brands trying to jump on board the seasonal bandwagon with Christmas logos and marketing that don’t align well with the prestige of the brand or quite simply undercut it. ABInbev nails the delivery of this campaign, showing festivity without detracting too much from their product – icy cold beer.
Looking to stand out over Christmas and beyond? With a team of experienced designers at the ready, we are here to help – so get in touch with us today!