Griffith University Website
Working closely with Griffith’s OMC team in 2016, we began improving the UX and UI of a number of sections of their website to improve the digital experience and align it with the high standards that the university held offline. These revised sections included: ‘Future Students’, ‘Life at Griffith’, and the ‘Degree Finder’.
Initial research with stakeholders and focus groups with students were conducted before moving into a comprehensive wire framing process that involved creative direction and input of key interactive features to deliver deeper engagement and amplification. Following this, the UI design included indication of adaptive and responsive views for desktop and mobile devices to ensure that the new site positioned the university as technologically progressive.
Higher Degree Research Microsite
The Griffith University had identified a range of issues and challenges facing higher degree students which was discovered through student research and in response, they had implemented a number of changes to their courses and curriculum. To help build awareness of these changes and attract students to the program, we were approached to utilise our knowledge and experience in all things digital.
Our work began with an investigation into the sentiment of recent higher degree students in order to identify the kinds of consumer insights that would eventually go on to underpin the campaign. What we discovered was that tomorrow’s global issues and complex problems will not recognise disciplinary boundaries – our increasingly interconnected world will require research institutions with an embedded culture of collaboration.
In answer to this insight, we developed a strategy that amplified the collaborative research opportunities on offer at Griffith, and how they were just one of the many ways the institution were opening doors to greater innovation and discovery for those ready to think globally and discover new world solutions.
Driving this strategy was the simple yet powerful mantra – ‘Tomorrow’s research knows no bounds.’
To position Griffith as a progressive institution with a global and future focus, an innovative, mobile adaptive scrolling microsite was developed. All campaign traffic was driven to the site with conversions delivered and measured off site via online event registration and printed course applications, as well as campaign tags which were implemented to provide reporting metrics on channel acquisition and conversion. To drive awareness of the program and the new site, we implemented eye-catching online banner creative in addition to printed ads and posters.
In addition, research highlighted the importance students placed on peer to peer reviews and experiences from past students. In response, we developed a series of videos involving past students that gave a cross section of experiences and spoke to the key areas of higher degree research.
Both the revised Griffith University website and microsite saw significant volumes of traffic with high levels of return users and was received with praise from the Griffith University.