Metro South Health sought to spread the word on the steps involved to avoid the flu, creating behavioural change that went beyond seeking a flu shot alone. They also needed to speak to those who had already picked up the sickness and what the best options were to seek health care, including seeing your GP, visiting a pharmacy and speaking to 13 Health.
Both videos were rolled out online via social media, and were accompanied by other collateral in the campaign which utilised the same messaging, look and feel. This included a static social post as well as a ‘stay home’ and ‘prevention’ poster which each saw a nurse used in place of a flight attendant holding up a safety instruction card for ways to prevent the spread of the flu.
The campaign received strong traction online with both videos seeing great engagement. The stay home when you’re sick video alone received over 58,000 views in the first three months online. Metro South Health were excited with the look and feel and reported optimism about the flu season internally.