The new brand
The name ‘Be’ was chosen as it focuses on the here and now, placing greater attention on clients and strengthening the brand vision; making lives the best they can be.
As part of the brand roll out, we designed a new logo that evokes feelings of friendliness, positivity and calm. We also delivered a full brand framework that articulated their purpose, story, values, voice and personality.
The brand has been rolled out across a range of stationary, signage, uniforms, vehicle wraps, and a library of branded imagery as well as a new website that was designed and developed by our team.
