While Eway was highly established in their category, the market was expanding with other payment gateway providers who were more contemporary in the way they looked and spoke to their audiences. This extended across the full breadth of their brand assets, both online and offline.
The old Eway website wasn’t reflecting the brand’s progressive future-thinking ethos. Additionally, it was content heavy with a complex IA that did not align with its brand purpose of providing ‘effortless online payments’.
We provided Eway with a comprehensive brand style guide that included a verbal identity including brand story, brand values and personality, key messages and tone of voice. It also included a visual identity covering colour palette, imagery, typography, iconography, illustration and animation style.
In addition, we designed and developed a user friendly website that sought to streamline their previously complex site architecture, reducing the number of clicks and helping drive leads. This was bolstered by a user interface that infused the new playful and friendly brand look and feel. Additionally, designing an extensive library of components, we worked to present the flow of content in more readable and engaging ways. The multisite website was developed on WordPress, with the same design being rolled out for their six international sites as well.