two concepts of the Be brand logo

The new brand

The name ‘Be’ was chosen as it focuses on the here and now, placing greater attention on clients and strengthening the brand vision; making lives the best they can be.

Be Brand Colour Palette

As part of the brand roll out, we designed a new logo that evokes feelings of friendliness, positivity and calm. We also delivered a full brand framework that articulated their purpose, story, values, voice and personality.

Be Brand purpose, personality, values and voice

The brand has been rolled out across a range of stationary, signage, uniforms, vehicle wraps, and a library of branded imagery as well as a new website that was designed and developed by our team.


Be brand applied to print banner, Adshel and uniform
Be brand on a lanyard, vehicle wrap and on a uniform
Two screens of the Be website