![two concepts of the Be brand logo](https://jsacreative.com.au/wp-content/uploads/2020/07/Logos-resized-1140x0-c-default.png#@1x)
The new brand
The name ‘Be’ was chosen as it focuses on the here and now, placing greater attention on clients and strengthening the brand vision; making lives the best they can be.
![Be Brand Colour Palette](https://jsacreative.com.au/wp-content/uploads/2020/07/Colour-Palette-resized-1140x0-c-default.png#@1x)
As part of the brand roll out, we designed a new logo that evokes feelings of friendliness, positivity and calm. We also delivered a full brand framework that articulated their purpose, story, values, voice and personality.
![Be Brand purpose, personality, values and voice](https://jsacreative.com.au/wp-content/uploads/2020/07/Strategy-resized-1440x0-c-default.png#@1x)
The brand has been rolled out across a range of stationary, signage, uniforms, vehicle wraps, and a library of branded imagery as well as a new website that was designed and developed by our team.
![Be brand applied to print banner, Adshel and uniform](https://jsacreative.com.au/wp-content/uploads/2020/07/Print-Work-Grid-1-resized-1140x0-c-default.png#@1x)
![Be brand on a lanyard, vehicle wrap and on a uniform](https://jsacreative.com.au/wp-content/uploads/2020/07/Print-Work-Grid-2-resized-1140x0-c-default.png#@1x)
![Two screens of the Be website](https://jsacreative.com.au/wp-content/uploads/2020/07/Tall-Website-Screens-resized-1140x0-c-default.png#@1x)