We developed a new logo, using a ‘D’ element with the word mark within to evoke feelings of safety and clear boundaries.
Angular lines, patterns and layers feature in the design as ‘life lines’ to suggest journeys and the roll on effects these journeys can have on others.
We developed a revised colour palette that was as diverse as their audience, bringing flexibility and customisation to applications that included more corporate colours for government, as well as brighter colours for families and children when featured in signage and collateral at fundraising events.
We combined four different sites within the Drug ARM brand into one website by identifying key personas and ensuring that valuable information was clear and easily navigable for all users.
We simplified and streamlined user journeys, reducing clicks and using bright CTAs for information like ‘get help’ and ‘make a donation’ that appear in direct sight in the navigation.