Every politician had a ‘support for small business’ score; a percentage taken from CCIQs data which included:
Voting history (how many times they voted for or against small business in parliament)
Responsiveness (if they respond to CCIQs official correspondences on small business issues)
Business Survey (average satisfaction score from small businesses within MPs electorate)
From a design perspective, we crafted a confident and intuitive interface, incorporating a fully mobile responsive design that balances a sense of corporate authority with a highly accessible user experience.