With more than 400 artworks by more than 80 individuals, collectives and groups, QAGOMA wanted to make each visitor’s experience special. They wanted to create individualised experiences that allowed visitors to not only explore the collection, but discover interconnected relationships between the artworks, artists, and themselves, ultimately personalising the exhibition to each visitor.
With such a large library of art, we needed to find a way to give visibility to the full spectrum of work without visually overloading patrons at the beginning of their visit. Moreso, the solution needed to feed the curiosity for discovery that lives in us all, educating and informing in the process, while still being fun and engaging for all ages.
The second journey gave visitors the ability to explore and discover the full library at a macro level via an animated, interactive swarm. We designed and built the swarm, displaying tiles of each artwork as a triangle per the APT9 brand. By interacting and ‘loving’ pieces on display via the touch screens, artworks literally drew closer to the user. These tiles were animated to rotate in a series of bands that encompassed a central focus point, ‘you’ (the user).
Users could interact with each tile to open and view more information about the artwork and artist. They also had the ability to filter via a range of tagged categories such as subject, media, genre, elements, region and a dedicated ‘first nations’ category for aboriginal artists . Choosing to filter by a category saw related artworks being shifted closer to the center of the swarm, emphasising the relationship between both the different artworks and the visitor’s interests. Users were also able to favourite pieces or randomise their choices if they preferred.
All successful projects thrive on a trusting, collaborative relationship between client and agency. The stellar collaborative relationship between JSAcreative and the QAGOMA design and development team ensured that APT9’s creative and development was seamless, with solutions and processes bringing the concept to life. The content was delivered via an API from a centralised CMS, allowing QAGOMA the flexibility to add/edit/remove artists and works from the exhibition as it evolved during the 6 month exhibition.