Addressing the common fear of moving into retirement living, we created a 15” and 30” TVC that used a playful tone to emphasise that life gets better in retirement in a Carinity retirement community.
Both videos share the narrative of a husband and wife who have come to live at Fairfield Grange. While the husband had previously seen retirement living as dull and lonely, his wife reveals that their experience has been anything but. This is done comically, showing the wife doing all the talking while her husband is unable to get a word in, suggesting that despite their new surroundings, some things never change.
The 30” tells this narrative against shots showing activities with other residents, and time spent with family, while the 15” focuses primarily on the luxury villas. Both balance the elegance of Fairfield Grange with warmth and tenderness as well as a down to earth humour that older audiences will resonate with.