The challenge
To raise awareness of the portal and increase registrations, they required an advertising campaign that would resonate with those hardest hit by the pandemic.
The solution
We created a campaign that centred around the idea of ‘having your back’, and that we are all in this together. Creative executions showcase a range of businesses and jobs, all of which mirror the most available jobs in the current market.
Messaging is simple and straightforward; we aimed to be as direct as possible to enable clear cut through and ultimately get those who need work, back into available jobs as efficiently as possible.
The campaign is currently in market.