Roma Street Parkland and South Bank Parklands Logos

Major Wayfinding – Roma Street and South Bank

Our engagement with City Parklands Services saw an initial approach to JSA to tender for the creative design of a suite of wayfinding signage for Roma Street Parkland. Looking to existing city centre signage as a reference point, concepts were developed prior to a successful pitch that opened the door to a complete creative direction of the park’s signage.

Following the successful implementation of the signage in Roma Street Parkland, we were again asked to provide concepts for wayfinding signage in South Bank Parklands.

For both Roma Street Parkland and Southbank we provided a full style guide for signage canvassing their colour palette, pictograms, typeface, arrow arrangement, project logos and viewing distance, as well as full design development breakdowns for each sign and technical specification for manufacture.

roma street parkland wayfinding signage manual

Having completed work at Roma Street Parklands and Southbank, we have proceeded to work on wayfinding signage at Mt Coot-tha Botanic Gardens and most recently the city Botanic Gardens. Each park has a unique colour theme that serves to stand out against the surrounding flora, yet we ensured a consistent design across all wayfinding for each park to maintain brand look and feel.

In addition to this signage, we have also designed regulatory wayfinding signage to be implemented in South Bank Parklands.

Special Projects

JSA had the opportunity to develop the information signage for the Epicurious Garden at South Bank, helping to make it a must visit destination for foodies and gardeners alike. Our role extended across designing the look and feel for informational signage for a variety of vegetation, as well as the garden’s harvest cart.

Epicurious sign

JSA has also been at the creative helm for a range of informational signs at South Bank including a history of South Bank and a history of the Brisbane floods, as well as interpretive signs for the Victoria Bridge Abutment, Nepalese Pagoda and signs at the Maritime Museum and Memorial Park.

Similar to our work in South Bank, we were approached to help build the Parks Alive brand at Roma Street Parkland by designing their logo. The logo featured a bright pink neon ‘Parks’ complimented by the word ‘Alive’ which featured each letter filled with with leafy plants. This logo would eventually inspire the sign installation at Roma Street Parkland which features both a neon sign and letters made out of planter boxes which is brought out for the Parks Alive festival event.

Parks Alive Sign

The Brisbane Sign

Following its initial installation for the Brisbane G20 Leaders Summit in 2014, JSA had the privilege of helping reinstate the ‘people’s sign’ as a permanent fixture in Brisbane’s city skyline by creating a durable replication of the original temporary signage that was built by a collection of Men’s Sheds and decorated by a number of organisations including the Queensland Country Women’s Association, Amnesty International and the Multicap Association.

Approached by Brisbane City Council, JSA were tasked with piecing together the graphic artwork for the permanent display. With some of the installation in disrepair, we needed to fill in the creative gaps digitally. Relying on photographs and pieces of the original canvas decorations, we photoshopped each letter to its former glory, reviving colours while also repairing and recreating intricate designs that had either been damaged or were missing. What resulted was not only a direct replica of the temporary version, but an attention grabbing display that has become the centrepiece for a must do photo opportunity for Brisbanites and tourists alike that will stand the test of time.