Loans.com.au had a great offer that they wanted to introduce to the public: a low interest home loan with a 0% interest debit card targeted at owner occupiers looking to either purchase or refinance.
While being highly attractive, it was a complex product that could be confusing to explain. That’s where we came on board, to help develop the product, strategically position it, frame how we talk about it and then lunch it via an integrated campaign during the Spring ‘18 period.
Finally, the “never pay interest on purchases again” narrative was woven into a dedicated mobile responsive landing page, strategically crafted to take the customer on a journey outlining the key benefits of the Zip Home Loan and Debit Card.
Following the launch of the campaign, Loans.com.au have reported that the Zip Home Loan has become their most popular product and is expected to continue building momentum into the future.
The campaign is still in market, with CTR for display advertising tracking at an above average 2.7%. Loan’s has also recorded some nice halo benefits of the product with a solid upward shift in brand recognition and perception as a premium home loan brand.